all over the world struggle with keeping products and services current while
attempting to constantly stay ahead of changing global market demands and
innovation, which is now fast paced everywhere. These developments have
significant implications for the ability of corporate organisations to remain
in competition and act within the rules of the game without either the business
or its environment suffering set back or outright damages.
There are two standalone modules in this
course; Corporate Social Responsibility (CSR) and Business Sustainability. The
former module provides an overview of corporate social responsibility (CSR),
focusing on today’s interplay between large corporations and governments,
intergovernmental institutions, investors and non-governmental organizations
(NGOs). The latter
module focuses on
applying the concepts of sustainable value to create business sustainability
through investment strategies, market insight, and operational excellence.
Corporate Social Responsibility (CSR) has
progressed from the traditional philanthropy to encompass not only what
companies do with their profits, but also how they make them. Through their stakeholder
relations and business models, companies now develop policies and practices to
respect human rights and help address environmental and social concerns.
Companies can also identify opportunities for innovative products, technologies
and business models aimed at proactively solving social or environmental
will gain an understanding of how sustainable development and sustainability
principles are used as drivers for innovation, collaboration, and
transformation. Environmentally-friendly, socially-driven, and
capitalism-restricting agendas, and sustainability principles will be discussed
as they relate to business sustainability.
course sets the landscape of sustainability for creating long-term competitive
advantage and growth. Students will explore successful sustainable business
strategies and the management processes needed to support them.