|Face-to-Face||Starts October 11, 2021||2 days|
|Online||Starts November 15, 2021||2 weeks|
Organizations where each individual considers himself a marketer achieve the greatest success.
This course explores vital elements such as segmentation and positioning, designing a marketing plan and making it work by understanding product/service development, pricing strategies, how to communicate the value to the market and selecting the best routes to market. Every opportunity will be given to ensure that students are able to apply key concepts to their business situations whether from a business-to-business environment or business-to-consumer. Engaging and informative, this 2-day course provides a thorough grounding in the theory and practice of marketing today.
Strategic Marketing Management addresses the needs of two distinct groups of business executives. Marketing managers will examine a structured approach to market analysis and strategy development and will learn how to improve their planning and implementation skills. Likewise, General Managers will explore how marketing efforts can contribute to an enterprise’s success and will learn how to audit the performance of their marketing functions.
Students should become adept in the following marketing areas amongst others;